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In Singapore
Industry Standard
ISO 19000 (Information Audit). ISO 27000 (Data Security)
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loyalty programs
THE HISTORY OF LOYALTY PROGRAMS Historically, loyalty programmes have existed since the 18th century, starting with “premium marketing”, a term coined by American retailers, that gave customers copper tokens with purchases redeemable for products on future purchases. In early 1900s, loyalty programmes underwent a transition, going from copper coins, to stamps, to clipping box tops...
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