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According to recent reports and studies, the demand for timber globally has been steadily increasing over the past few years. The global demand for timber is driven by various factors, including population growth, urbanization, and economic development. Furthermore, the COVID-19 pandemic has also increased the demand for timber due to the surge in home construction and renovation as people spend more time at home. As a result, the demand for timber products, such as lumber, plywood, and paper, has increased significantly. According to the Food and Agriculture Organization (FAO) of the United Nations, the global demand for timber has been steadily increasing over the past few decades, driven by factors such as population growth, urbanization, and economic development. In 2020, the global demand for industrial roundwood (i.e., wood used for industrial purposes such as construction and manufacturing) was estimated at 1.87 billion cubic meters. In addition to industrial roundwood, there is also significant demand for other wood-based products such as paper and pulp, which further drives the global demand for timber.

However, due to this continuous increase in demand, there is also growing concern about the sustainability of timber harvesting and the impact of deforestation on the environment which has led to efforts to promote responsible and sustainable forest management practices. Many countries have implemented regulations and certification schemes aimed at promoting sustainable forestry practices and reducing the negative environmental impact of timber harvesting.  As such, the demand for sustainably farmed timber has also been increasing in recent years, driven by the growing concern about the impact of deforestation on the environment and the need to promote sustainable forestry practices. This trend is driven by both consumers and businesses who are becoming more aware of the environmental and social impacts of their purchasing decisions.

Overall, the demand for sustainably farmed timber is likely to continue to increase as more consumers and businesses prioritize sustainability in their purchasing decisions. Many companies are now committed to sourcing sustainably farmed timber as part of their sustainability policies, and this has created a market for sustainably farmed timber products. In addition, there is also growing demand for certified timber from environmentally conscious consumers who want to support sustainable forestry practices. However, the availability and accessibility of sustainably farmed timber products can vary depending on the region and the certification standards used, so it is important for consumers and businesses to do their research to ensure that they are sourcing from reputable and environmentally responsible sources.

One company that is part of this revolution for sustainably farmed timber is Finterra Global Plantations (FGP). Based in Malaysia, it is heavily involved in funding and developing unutilised and old plantations lands for the sustainable farming and harvesting of the Paulownia Trees, the world’s fastest growing tree. Having already planted over 600,000 trees covering 2500 acres, FGP uses technology, ai and principles of Ethical Finance to provide a platform for safe financial investment opportunities to investors, with consistent returns achieved via sustainable afforestation and harvesting practices of the Paulownia tree. FGP targets to plant 3million trees by 2025 which would cover 10,000 acres.

This alternative investment opportunity is well structured, supports the UNSDG goal 13 for Climate Action, follows Environment Social Governance (ESG) criteria and is Shari’ah compliant. In this way, this Venture aims to promote sustainable and safe financial investment opportunities, while also supporting afforestation practices of the Paulownia tree by capitalizing on the global demand for timber. For more information and to learn how you can do your part in supporting a green project while also profiting from this opportunity, visit or email

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